Sponsorship of prominent team sports

In this leaflet, we would like to outline the tax saving opportunities inherent in the sponsorship of so-called prominent team sports (football, handball, basketball, water polo, ice hockey).

Do you have any question?

Don't hesitate to contact us!

Sándor Hegedüs

Partner, Head of Tax Services

Gábor Fajcsák

Tax Manager, Qualified International and Value Added Tax Expert

Phone+36 1 886 3700; +36 1 886 3701
Online offer

As a tax consultancy firm, why do we recommend sponsorship of prominent team sports?

Since 1st July 2011, the sponsorship of prominent team sports has not only been one element of corporate social responsibility on the part of market players but also a new form of corporate tax relief which, with the appropriate planning, can result in significant savings.

Who is this proposal aimed at?

We put forward this proposal specifically for those taxpayers who – based on expected results for 2014 – face a significant corporate tax bill, since the saving can be claimed in the form of tax relief.

What level of saving can be achieved through sponsorship of prominent team sports?

Sponsorship is made up of two parts to which different rules apply.

The non-refundable support on the one hand, as an expenditure, reduces the sponsor’s final balance sheet result and, on the other hand, the total amount of funding can be charged against corporate tax, thus it reduces the sponsor’s corporate tax liability.

The sponsors of sport development programmes filed from the 2013/2014 sponsorship season have to pay supplementary sport development support in the tax year of sponsorship as well to the national federation of the prominent team sport team to which they paid the sponsorship forming the basis of the tax relief. In the case of sponsoring a public sport body, the supplementary sport development support can and must be paid to the public sport body only. If the sponsorship is provided after 1 January 2014, the supplementary sport development support may also be paid to an amateur or professional sport organization operating under the federation of the supported sport or to a non-profit foundation created for the development of the given prominent team sport.

The rate of the supplementary sport development support is 75% of the reduction achieved based on sponsorship in the sponsor’s corporate tax liability. This support may also be granted based on a sponsorship agreement, which means that the sponsor may receive consideration for the supplementary support.

Based on the above rules, the saving is only 10 percent or, in the case of a tax base exceeding HUF 500 million, 19 percent of the amount granted in the case of organizations with a sport development plan submitted and accepted in the 2012/2013 sponsorship season at the latest. The sponsoring of organizations with a sport development plan submitted and accepted later will only generate a saving of 2.5 or 4.75 percent of the amount granted.

How does the saving achieved through prominent sport sponsorship work out?

Let’s assume that the projected corporate tax liability of a taxpayer in 2014 is the following:

TitleTotal
tax base calculated on final result:

HUF 300 000 000

projected corporate tax liability:

HUF 30 000 000

If the taxpayer sponsors a 2012/2013 eligible sports organization with an amount of HUF 10 million, its corporate tax liability will be as follows:

TitleTotal
tax base without sponsorship:

HUF 300 000 000

sponsorship:

HUF -10 000 000

new tax base:

HUF 290 000 000

calculated corporate tax:

HUF 29 000 000

tax relief:

HUF -10 000 000

revised corporate tax liability:

HUF 19 000 000

The reduction in taxation achieved as a result of sponsorship works out thus:

TitleTotal
tax reduction:

HUF 11 000 000

amount attributable to sponsorship:

HUF 10 000 000

saving realized:

HUF 1 000 000

rate of saving:

10 percent

If the sponsor sponsors an organization with a sport development plan submitted and accepted in the 2013/2014 sponsorship season, it has to pay supplementary sport development support as well the amount of which, in our example, is as follows: 

Title                           Total
sponsorship:

HUF 10 000 000

rate of supplementary sponsorship:

HUF  750 000

 The reduction in taxation achieved as a result of sponsorship works out thus:

Title                           Total
tax reduction:

HUF 11 000 000

amount attributable to sponsorship:

HUF 10 750 000

saving realized:

HUF 250 000

rate of saving:

2.5 percent

Who is eligible for support?

Funding can be provided to the following organizations active in prominent team sports under the designated chapters:

 FederationAmateur
sports club, sports school
Professional sports club

Non-profit
foundation

Sporting body
Recruitment - training tasksXXXX 
Personnel - related expendituresXXXXX
Tangible assets investments, renovationXXXX 
Infrastructural development to comply with safety requirementsXXXX 
Tasks associated with training, educationXXXXX
Sponsoring expenditures associated with competitions X*       X* 

* Through the federation

The following are required to achieve the savings (inter alia):

  • selection of sports organization complying with the provisions and with an approved sport development programme;
  • statement in the sponsorship contract that the sponsor is not entitled to receive any form of counter-performance;
  • procurement of the sponsorship certificate issued by the sports directorate body or federation; furthermore
  • the provision of funding within the year;
  • in the case of pre-financing – with transfer to specified independent bank accounts available for entitlements defined in the sponsorship certificate;
  • in the case of sponsorship with post-financing – with transfer to a segregated bank account to be opened with the sport directorate body or national sporting federation.

The sponsor shall report the sponsorship and the payment of the supplementary sport development support to the Hungarian Tax and Customs Authority within 8 days of financial settlement. If the supplementary sport development support is not paid to the national federation of the given sport, the sponsorship or support contract must be sent within 8 days of conclusion to the national federation of the supported prominent team sport.

In the case of sponsorship provided after 30 November 2013, the sponsor may apply the tax relief in the 6 tax years following the year of granting unlike in the previous years (in which sponsors could apply the tax relief in 4 years).

Why is it worth approaching us with regard to arranging sponsorship of prominent team sports?  

  • Our specialists can help assess your projected corporate tax liability, and then determine the optimal sum of sponsorship for your particular case.
  • Our company will assist you in deciding what sum of sponsorship can be certified under which chapter, based on the sport development programme of the body receiving funding, which thus guarantees that our clients are able to claim tax relief on 100 percent of the amount of sponsorship they have committed. 
  • We draft the contracts of sponsorship complete with the necessary specificities and, where requested, we can also assist in coordinating the contracting process. 
  • We work on behalf of our clients to obtain issuance of sponsorship certification.
  • We undertake to handle all the administration associated with the taxation relief, therefore our clients do not have to struggle with possible issues arising in relation to the validation of the tax relief.

If you have any question, please don't hesitate to contact our experts!

Contact our expert directly or send us an offer request!

Our professionals regularly publish specialist material

Our website uses cookies so that we can present content of relevance to you in a personalized and interactive way. By using the website you consent to the use of cookies on the site. Please read our Cookies Policy in which you can find further information about cookies and learn how to block or delete them. More